Crayola Toyfair booth 2019

 

Front entrance of booth

 

Toyfair NYC

In 2019 I was approached by Doug Boehm, creative director of Crayola’s Creative department to work on an amazing opportunity: creating the artwork for Crayola’s entire Toyfair booth! Working closely with Elyse Garcia, I created multiple wall wrap designs of curious creatures, magical and silly characters, and even a floor of clouds to complete the experience’s theme “Everything Imaginable”.

Side view of booth

Exterior wall view

Side view from front of booth

Full View of booth